WORDPRESS DESIGN
Figma-designed WordPress themes and conversion-focused UI/UX — bespoke design systems built pixel-perfect for your brand.
UI/UX Design Capabilities
Figma Design Systems
Complete design systems in Figma — colors, type, components, and states — so your WordPress site is designed once and stays consistent everywhere. Pair it with WordPress development to take the design from Figma to launch.
- 🎨 Semantic Color & Type Tokens
- 🧩 Reusable Component Library
- 🖥️ Responsive & Mobile-First
Figma-to-WordPress Themes
Pixel-perfect conversion of your Figma designs into a hand-coded WordPress theme — no page-builder compromises. Extend it with WordPress automation that keeps the site working as hard as it looks.
- 🧩 Theme.json Design Tokens
- ⚡ Clean, Hand-Coded Themes
- 🛠️ Gutenberg Block Styling
Conversion & Accessibility
Design decisions driven by user research and CRO principles, with WCAG 2.1 AA accessibility baked in from the first wireframe.
- 📈 CRO & User-Journey Design
- ♿ WCAG 2.1 AA Compliance
- 🔍 User Testing & Iteration
Every Design Includes
Full Design System in Figma
Colors, type, spacing, and components organized into a clean Figma library your whole team can reuse.
Design-to-Code Handoff
Every color, spacing, and interaction state exported as theme.json tokens for a pixel-perfect theme build.
Responsive QA on Real Devices
Your design tested across mobile, tablet, and desktop to lock in a flawless experience everywhere.
Post-Launch Design Support
Ongoing design refinements and iteration after launch, handled by the same senior designers.
Off-the-Shelf Themes vs. ZedWP Custom Design
Why a template limits your brand — and how custom WordPress design wins.
| Design Criteria | Off-the-Shelf Themes | ZedWP Custom Design |
|---|---|---|
| Brand Uniqueness | ✖ Template Look-Alike Generic, forgettable | ✔ Bespoke 100% On-Brand |
| Performance | ✖ Bloated Plugins Heavy demo bloat | ✔ Hand-Coded Lightweight & Fast |
| Flexibility | ✖ Theme Lock-In Limited by the vendor | ✔ Fully Yours No Template Constraints |
| Accessibility | ✖ Template Gaps Unknown compliance | ✔ WCAG 2.1 AA Accessible By Default |
| Conversion | ✖ Generic Layouts Not built to convert | ✔ CRO-Driven Designed to Convert |
Our WordPress Design Methodology
A proven 4-step process — from brand discovery to a launch-ready WordPress theme.
Discovery & Brand
Brand positioning, competitor research, and user-journey mapping that define the design direction.
📦 Deliverable: Brand & UX StrategyDesign System in Figma
A complete design system — colors, type, spacing, components, and states — crafted for your brand.
📦 Deliverable: Figma Design SystemWordPress Theme Build
Hand-coded theme development that translates every design detail pixel-for-pixel.
📦 Deliverable: Hand-Coded ThemeQA & Launch
Accessibility audits, responsive QA, and a smooth launch with ongoing design support.
📦 Deliverable: Launch + Design SupportFeatured Work
Bespoke WordPress design work — from Figma systems to launch-ready themes.
Brand Rebuild
Full visual rebrand and Figma design system translated into a bespoke WordPress theme.
SaaS Marketing Site
Conversion-focused WordPress design with CRO-driven page architecture.
Editorial Design
A bespoke editorial theme with beautiful article layouts and fluid typography.
Frequently Asked Questions
Off-the-shelf theme or custom design — which should we choose?
How does Figma-to-WordPress actually work?
Is your design accessible?
Trusted by Builders
ZedWP designed and built our new WordPress site and it finally looks like the brand we always wanted. Conversions are up 3x.
The Figma-to-WordPress handoff was flawless — every pixel of the design made it into the theme.
Accessible, fast, and beautiful. Our team loves editing it, and our users love using it.